Open for consultancy.
I am a Fractional CFO, supporting entrepreneurs who want to grow the value of their business. An experienced CFO/CEO, Investor & Non-Exec, I specialize in the Technology & Media sectors, and in Fundraising and Exits.
Let’s talk.
Fractional CFO Service.
As a Fractional CFO, I work with entrepreneurial businesses to help them grow faster and make more money. In addition to financial expertise developed over 25+ years, I have more than a decade's experience as a CEO, Chairman and Non-Executive Director of businesses in a variety of sectors.
I have been where you are, experienced the joys and challenges of running a business, and understand the value that a CFO/strategic business partner can bring - but also appreciate that not every business needs, or can justify, having someone in this role on a full time basis.
“Think of me as your dedicated strategic financial partner and sounding board, constantly moving things forward and providing the leadership of a full-time CFO without the permanent commitment, and at a fraction of the cost.”
I am the CEO of Fractionality, a growing network of world-class Fractional CFO’s, and a founding member of Fractional, the new ‘board-as-a-service' strategic CxO consultancy. The Fractional model means that growing businesses can take on a high calibre C-suite executive for a fraction of what it would cost to appoint one on a full-time basis, with the added value of having access to a sophisticated advisory network .
If you are an entrepreneur, CEO or Managing Director running an ambitious company with fast growth potential, and looking to increase the rate of growth of your company to ensure you get the very highest price for it when/if you decide to sell, the ‘Fractional CFO’ model may well work for you.
My current portfolio
Fundpath: A critical data and business intelligence service for the wealth and asset management industry. As Fractional CFO I am part of the leadership team, charged with ensuring we deploy recently raised venture capital in order to scale the business, and build the investor relationship.
Redmill Solutions: A specialist media data management company, working with some of the world's biggest advertisers, Redmill is a fast growing tech business whose back office did not keep pace with its success. I have put in place the resources, infrastructure and reporting needed to futureproof the business.
Thermify: The smart green alternative to the residential boiler, Thermify have developed a groundbreaking technology which distributes decentralised cloud computing servers into homes, and reuses the heat generated, to heat the home. We are raising capital, with the goals to reduce emissions from cloud compute while eliminating fuel poverty.
Neol Copper Technologies: A young business utilising technology developed in the Soviet Union in the 1950's, a patented alternative to harmful additives found in lubricants in millions of engines around the world. We are preparing to raise capital, announcements soon...
I also advise other interesting businesses including a VC-backed AI startup, a growing Ed-Tech platform, and Europe’s leading fine art printer.
Throughout my career I have been involved in most aspects of raising capital for a variety of businesses, but the campaigns which I have enjoyed the most and believe to be an excellent way of raising funds for a business at the appropriate stage, is equity crowdfunding.
Having developed a blueprint over several years I achieved three successfully overfunded campaigns for my own business ventures (raising over £2m) and have advised on this and other aspects of raising capital. Think of me as a combined CFO<>CMO, specifically for an equity crowdfunding project, for founders who are often time poor and could use some help from someone who has been there to get a campaign off the ground, and over the line.
Crowdfunding consultancy.
Using a combination of my finance background and education, coupled with real world experience of running, investing in and advising businesses, I can support or co-lead every aspect of crowdfunding campaigns for your business, from preparation of the business plan and data room, to scripting and creating the pitch videos, through to creating a marketing campaign and building momentum in the crucial build-up (FOMO stage), the fundraising window (execution stage), and the immediate aftermath (consolidation phase).
Equity crowdfunding is a baring but rewarding experience which (if done right) can strengthen the board, the balance sheet & the team, and win a new cohort of ambassadors for your business.
Three crowdfunding services designed to help you fund your business
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A one day workshop which will:
Deliver key lessons and insights for each stage of the crowdfunding process
Give you and your team a blueprint, timeline and structure to work towards
Ask the questions and pose challenges to help you put together a business plan, investment presentation page, and pitch video
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Following the initial kick off, I will support you and your team to:
Prepare the business plan and supplemental information
Build your data room
Put together your investment presentation page
Create investor outreach plan
Script and produce pitch video
Formulate detailed timeline with defined steps and actions (three stages)
Build the fundraising marketing campaign
Support you throughout the FOMO, Execution and Consolidation phases of the fundraising process
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For projects where I can add ongoing value (and obviously only if you want me to), I can offer ongoing Non-Executive or Fractional CFO / advisory services.
Nice Things People I Work With Have Said About Me
“Marc is one of those people you want on your team. Energetic, intelligent, an innovative solution finder and with a great sense of humour.”
— Non-Exec chairman, Entrepreneur & Investor
“Marc and I enjoyed a long working partnership of over 15 years, joining as Incisive’s only accountant and leaving with his own business. Marc is a great manager of people, highly energetic, a strong presenter with very strong financial knowledge - someone who is more than capable of not just talking the talk but also walking the walk.”
— Media entrepreneur, Chairman, CEO, Investor (and my former boss & mentor at Incisive Media)
“Brilliant at challenging set strategies and generating new ideas. Marc’s very focused, very aware; I was always inspired by how knowledgeable and connected he was with all things media but also beyond.”
— Former strategy director, Time inc
“Marc is an outstanding CFO. I have found him to be professional, knowledgeable, a great listener, quick to understand the business and generally a very pleasant person to work with.”
— Matt Cook, CEO of Trust App, Fractional CFO client
Media consultancy.
With more than 25 years in the media sector, I have held a variety of C-suite and advisory roles in both B2B and B2C organisations. I helped build Incisive Media from £1m turnover and 25 staff to, at its peak, £250m+ turnover with 2,000+ staff based in London, Asia and across the USA. For the last decade, following a management buyout, I built one of the most respected photography media companies in the world, which I sold in 2023.
My breadth of career experience ranges from CEO, CFO, Operational, M&A, Non-Executive and Commercial roles, and I have led and supported major projects in the media space relating to:
Launching and repositioning brands
Creating data-driven subscription products & membership platforms
Building marketplaces
Defining core organisational values (Starting with ‘Why?’)
Digital transformation
Innovation brainstorming
Fundraising
I bring these experiences with a lean start-up mindset and an entrepreneurial energy to my consultancy and advisory work, and am open to supporting or leading any type of interesting project, either on a consultancy basis or in a more formal advisory / Non-Executive capacity.
You can check out a few career highlights via my online CV here.
