Hello. I'm Marc Hartog, a Fractional CFO supporting entrepreneurs who want to grow the value of their business. As an experienced CFO/CEO, Investor & Non-Exec, I specialize in the Technology, Data, Sustainability & Media sectors, and in Fundraising and Exits.
I am the founder of Fractionality.xyz, a boutique fractional leadership consultancy specialising in embedding leaders into businesses like yours to support scale and exit across finance, revenue optimisation, marketing and AI-led transformation.
We have recently developed a suite of AI tools to help founders make better decisions - check them out at Fractionality.ai
As a Fractional CFO, I work with entrepreneurial founders to help them grow faster and make more money. In addition to financial expertise developed over 25+ years, I have more than a decade's experience as a CEO, Chairman and Non-Executive Director of businesses in a variety of sectors.
I have been where you are, experienced the joys and challenges of running a business, and understand the value that a CFO/strategic business partner can bring - but also appreciate that not every business needs, or can justify, having someone in this role on a full time basis.
Think of me as your dedicated strategic financial partner and sounding board, constantly moving things forward and providing the leadership of a full-time CFO without the permanent commitment, and at a fraction of the cost.
I am the CEO of Fractionality, a growing network of world-class Fractional CFO's, and increasingly beyond into three other pillars of growth - revenue, marketing and AI-led transformation. The Fractional model means that growing businesses can take on a high calibre C-suite executive, across these disciplines, for a fraction of what it would cost to appoint one on a full-time basis.
If you are an entrepreneur, CEO or Managing Director running an ambitious company with fast growth potential, and looking to increase the rate of growth of your company to ensure you get the very highest price for it when/if you decide to sell, the 'Fractional' model may well work for you.
A fast-scaling critical data and business intelligence service for the wealth and asset management industry. As Fractional CFO I am part of the leadership team and have been instrumental in raising, to date, >£6m equity capital primarily from institutional investors, alongside £2m in venture debt on favourable terms.
A specialist media data management company, working with some of the world's biggest advertisers, Redmill was a fast-growing tech business whose back office had not kept pace with its success. I put in place the resources, infrastructure and reporting needed to futureproof the business, and supported management through a full trade exit process.
The smart green alternative to the residential boiler, Thermify have developed a groundbreaking technology which distributes decentralised cloud computing servers into homes, and reuses the heat generated, to heat the home. We are raising capital, with the goals to reduce emissions from cloud compute while eliminating fuel poverty.
A young business utilising technology developed in the Soviet Union in the 1950's, a patented alternative to harmful additives found in lubricants in millions of engines around the world. I set up the initial financial infrastructure and supported fundraising efforts.
I also advise / have sat on boards of other interesting businesses including a VC-backed AI startup, a growing Ed-Tech platform, an AI-led due diligence platform and Europe's leading fine art printer.
Throughout my career I have been involved in most aspects of raising capital for a variety of businesses, but the campaigns which I have enjoyed the most and believe to be an excellent way of raising funds for a business at the appropriate stage, is equity crowdfunding.
Having developed a blueprint over several years I achieved three successfully overfunded campaigns for my own business ventures (raising over £2m) and have advised on this and other aspects of raising capital. Think of me as a combined CFO<>CMO, specifically for an equity crowdfunding project, for founders who are often time poor and could use some help from someone who has been there to get a campaign off the ground, and over the line.
Using a combination of my finance background and education, coupled with real world experience of running, investing in and advising businesses, I can support or co-lead every aspect of crowdfunding campaigns for your business, from preparation of the business plan and data room, to scripting and creating the pitch videos, through to creating a marketing campaign and building momentum in the crucial build-up (FOMO stage), the fundraising window (execution stage), and the immediate aftermath (consolidation phase).
Equity crowdfunding is a baring but rewarding experience which (if done right) can strengthen the board, the balance sheet & the team, and win a new cohort of ambassadors for your business.
A one day workshop which will:
• Deliver key lessons and insights for each stage of the crowdfunding process
• Give you and your team a blueprint, timeline and structure to work towards
• Ask the questions and pose challenges to help you put together a business plan, investment presentation page, and pitch video
Following the initial kick off, I will support you and your team to:
• Prepare the business plan and supplemental information
• Build your data room
• Put together your investment presentation page
• Create investor outreach plan
• Script and produce pitch video
• Formulate detailed timeline with defined steps and actions (three stages)
• Build the fundraising marketing campaign
• Support you throughout the three distinct phases of the fundraising process
For projects where I can add ongoing value (and obviously only if you want me to), I can offer ongoing Non-Executive or Fractional CFO / advisory services.
Marc is one of those people you want on your team. Energetic, intelligent, an innovative solution finder and with a great sense of humour. — Non-Exec Chairman, Entrepreneur & Investor
Marc and I enjoyed a long working partnership of over 15 years, joining as Incisive's only accountant and leaving with his own business. Marc is a great manager of people, highly energetic, a strong presenter with very strong financial knowledge - someone who is more than capable of not just talking the talk but also walking the walk. — Media entrepreneur, Chairman, Investor (my former mentor at Incisive Media)
Brilliant at challenging set strategies and generating new ideas. Marc's very focused, very aware; I was always inspired by how knowledgeable and connected he was with all things media but also beyond. — Former strategy director, Time inc
Marc is an outstanding CFO. I have found him to be professional, knowledgeable, a great listener, quick to understand the business and generally a very pleasant person to work with. — Matt Cook, CEO of Trust App, Fractional CFO client
With more than 25 years in the media sector, I have held a variety of C-suite and advisory roles in both B2B and B2C organisations. I helped build Incisive Media from £1m turnover and 25 staff to, at its peak, £250m+ turnover with 2,000+ staff based in London, Asia and across the USA. For the last decade, following a management buyout, I built one of the most respected photography media companies in the world, which I sold in 2023.
My breadth of career experience ranges from CEO, CFO, Operational, M&A, Non-Executive and Commercial roles, and I have led and supported major projects in the media space relating to:
• Launching and repositioning brands
• Creating data-driven subscription products & membership platforms
• Building marketplaces
• Defining core organisational values (Starting with 'Why?')
• Digital transformation
• Innovation brainstorming
• Fundraising
I bring these experiences with a lean start-up mindset and an entrepreneurial energy to my consultancy and advisory work, and am open to supporting or leading any type of interesting project, either on a consultancy basis or in a more formal advisory / Non-Executive capacity.
You can check out a few career highlights via my online CV here.
It all begins with an idea.
Perhaps you're looking to challenge your perspective? To figure out your next big step?
Maybe it's time to scale your business? To start preparing for an exit?
Whatever stage you're at, I'm here to help you take that next big step.
Let's work together to build a roadmap for success.